Italians have a sense of the extraordinary. Technology, choice of materials, functionality and refined taste are combined with design of exceptional class as a result. Italian design is recognisable by its clean lines, simplicity, functionality with a little bit of glamour and drama. The temporary becomes eternal.

The Italian is a perfectionist who wants everything to look beautiful. With high-quality materials. And the end result is that everyday items are elevated to special objects. For example, the Italians turned an ordinary coffee pot into the extraordinary Moka Express, an Italian design classic from 1933, and an ordinary scooter grew into a true style icon: the Vespa Piaggio from 1946. According to the Italian architects Achille Castiglioni, Luigi Caccia and Pier Giacomo the success is easy to explain: Very simply, we are the best. We have more imagination, more culture and can make a better link between the past and the future.

Craftsmanship is the most important aspect of Italian design. Endless experimentation in studios, hard work and tinkering with a design until it is absolutely perfect. That is Italian design: stylish and elegant.

Eleganza
A person who works with his hands is a laborer
Someone who works with his hands and head is an artisan
Someone who works with their hands, head and heart is an artist.

Designers are artists, so are real athletes. What about Maradona, Mancini, Pele, Tassoti, Ancelotti, Careca, Evani, Socrates, Antognoni, Baresi, Zicco, Baggio. Artists on the pitch. In appropriate clothing that provide allure. Before the whistle they already have an advantage over their opponents. They all had something with NR. The shirt with magic, with charisma, with grandeur.

Grandioso
Footballer Nicola Raccuglia, from the Sicilian island of Palermo, understood that. He played football for Ascoli Calcio, L.R. Vicenza and Pescara. He became really famous after his sporting career in the 1970s for his shirts, the NRshirts. Nicola Raccuglia realized that it was not enough to just wear a colorful shirt. He realized that you impressed the opponent by adding a personal touch to the clothing. Nicola Raccuglia understood that a shirt would be seen by hundreds of thousands or perhaps millions of fans around the world. So not only to dress the players but also to make sure that there was an indelible memory of the passion of the various supporters groups.

Magnifico
Nicola designs clothes with an emphasis on the best quality of materials with a fashionable and elegant look combined with beautiful colours and always with respect for the clubs and their DNA.

Immagino
Clothes say something about who you are or who you want to be. If this is true of anything, it's sportswear. We derive our image from the brands we wear. Nike, Adidas, New Balance are world famous and therefore impressive brand names.

Equally impressive is the sportswear that reminds us of world-famous sports heroes such as Bjørn Borg, René Lastecoste and Johan Cruijff. Some sportswear has become world famous because of the person wearing it.

Alla modo
NR is a strong example of this. This Italian clothing brand became famous in the eighties and nineties in the Serie A football league where the players of AC Milan, Napoli and Sampdoria played in NR shirts. When one of the best football players in the world wears an NR-shirt, everyone wants to wear that shirt. Maradonna conquered the hearts of Italy and the rest of the world in the light blue NR shirt of Napoli with the Italian pasta brand Buitoni on the front. The fast movements of the football artist fit perfectly with the Italian cut of the elegant shirt.

Aspetto
Appearance, attention, interest, admiration...who doesn't want it. Nicola Racuglia understood that idea very quickly. As a soccer player, he saw that a good look with nice clothes can give that little bit more to a player and a team. Racuglia therefore combined playing soccer with designing the most stylish clothes. He didn't stop until his clothing company was allowed to dress the best football players in the world. His dream came true: All the football greats of the 70-80s have worn a shirt with the NR logo: Gianluca Vialli, Rudi Völler and Sócrates. The Uruguayan national team and New York Cosmos with Pele also wore NR clothes. But the NR-shirt got the most impact through Maradonna.

Famosa
The NR brand became famous all over the world. Over fifty years later, NR is back with the production of one of the finest football shirts of the last century. The old factory where the clothes were made in the heydays is still completely intact and in full use again, an authentic building, where all the machines from the old days are still standing. NR has also reinstated the old employees. Everything has been arranged to perfection, so that the brand can flourish again just as it once did.

We bring back the retro shirts, made with the same patterns as back then, the same materials and made by the same factory, under the critical eyes of the, of course somewhat aging but fit, Nicola Racuglia. You can't get any closer to Maradona, Socrates and Baggio. Besides the retro clothing collection, we come up with bags, shoes and additive clothing. Everything with the look and quality that is so characteristic of NR. Soon there will also be a line of sportswear available in modern materials. Everything produced by the master who only wants to make collections that fit NR.

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